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Event Digital Marketing Guide

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Event Digital Marketing Guide, To say the last few years have been difficult would be an understatement, but in between the lockdowns.

Event Digital Marketing Guide, To say the last few years have been difficult would be an understatement, but in between the lockdowns, social distancing rules, and rescheduled dates. 바카라사이트

The online world has presented artists, tour managers, venue operators, and nightclub owners with a plethora of opportunities.

Music event organizers and creators have explored new ways to entertain, from live-streamed concerts

To hybrid gigs in which performers entertain both at-home and in-person audiences simultaneously.

Similarly, social media platforms and a slew of digital marketing tools have allowed organizers

Promoters, and artists to connect with attendees and fans in ways never before possible.

So, whether your music event is online, in-person, or a hybrid of the two

How do you turn those clicks and likes — that engagement — into ticket sales?

This digital marketing guide was created to provide you with the information you need to promote your concert, festival, or club night and convert online buzz into sold-out dates.

And our in-house experts chimed in with their best practices across multiple marketing strategies

As well as top tips for reviewing and fine-tuning your paid and organic strategies, regardless of budget.

Their advice focuses on a few key focus areas, so we’ve broken those down into easy-to-digest sections that cover those topics in greater detail

Just click the link at the end of each section to take a deeper dive.

You can get into the nitty-gritty details, see what’s working, and see how you can take advantage of what’s available to you.

So, what exactly are those marketing strategies? We’re glad you inquired.


There’s no way around it: if you want to reach the public, you have to go where they are.

They’re also more active on social media than ever before.

Indeed, for many people, social isolation and lockdowns made social media their primary means of connecting with others.

There are generally two ways to reach people on social media: organically with a free post of your event details that your followers will see

And paid ads that allow you to target your ads to specific demographics and other data points to reach those people who are most likely to be interested in your event. 카지노사이트


One of the useful features of social media is the public accessibility of your posts.

Publish the details of your event on your Facebook, Instagram, Snapchat, and TikTok accounts, and your followers will have all the information

They need to buy tickets to your event. Because they’re your followers, they’re probably already interested in the events you’ve planned and are more likely to purchase tickets to future events.

Furthermore, the way social media allows your followers and others to share your event with their own followers multiplies the impact of your event.

Simple, cost-free social media posts can be extremely effective at increasing ticket sales.

In addition, Sophie Vershbow, Senior Social Marketing Strategist for Eventbrite, walks you through Instagram in our deep-dive guide.

Learn how to use Instagram Stories to your advantage, how to create FOMO (fear of missing out), and how to encourage your followers to share your event details.

Finally, learn how Snapchat and TikTok can help you reach more people.

While organic social media posts can be effective, paid ads can reach a much larger audience.

And, with the tools at your disposal, you can optimize your paid ads to reach the right demographics and increase sales.

Marta Martin Buenaposada, Senior Performance Marketing Manager for Eventbrite, walks you through what you need to do to optimize Facebook Ads

Including how to set up an ad campaign, identify your target audience, and customize your ads to that audience, in our extended guide.

Learn how to generate sales using imagery and ad copy, how to optimize a campaign budget, and how to run Facebook Event ads.


While social media has its audience, the internet is about more than just socializing. People use Google and similar search engines all the time to find various types of information.

Marketing platforms such as Google Ads allow you to have your website or event page ranked near

The top of relevant search results. Of course, it isn’t free, but the benefits can be worthwhile.

Joao Santos, Eventbrite’s Senior Manager – Paid Search, walks you through the process of creating a Google Ads pixel, creating a Google Ads campaign

And conducting necessary keyword research. “Search engine ads are text-based advertisements that appear on top of or alongside search results,” he says.

These ads are triggered by the words or phrases entered by the user.


Setting up a Google Analytics account allows you to collect demographic and metric data on the fans who visit your event pages and purchase tickets.

According to Kike Alvarez, SEO and Growth Marketing Specialist, “it tracks how those fans arrived at your page

Meaning it can be used to learn more about your website visitors and track your website’s progress toward certain marketing goals like conversions.”

We’ll show you how to understand and use key reports like audience reports

Which include demographics, interests, geography, and more — as well as acquisition and behavior reports.


Emails allow you to communicate directly with past ticket buyers and event attendees

In fact, with those who have already shared their contact information with you

Which can be interpreted as an expression of potential future interest.

This increases the value of your email list and means that email marketing

Can be especially effective for both generating sales and expanding your audience.

We’ll look at how to tailor your email marketing strategy to your specific needs

Whether you want to message your entire list at once or send more targeted communications.

Learn how to use past email performance data to learn what resonates 카지노 블로그

And what doesn’t — with your audience in order to optimize future campaigns.

Learn about email marketing best practices and how to track email performance.

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